The collective process of skincare NPD, featuring FaceGym’s Senior New Product Development Manager Sinéad Whyte

Skincare product development requires inspiration, an awareness of trends and consumer behavior, a talent for brand alignment, and knowledge of cosmetic science. Access to the global beauty industry supply chain is another helpful advantage. 
 
In this week’s episode of the CosmoFactory podcast, we discuss how one NPD professional approaches the job of developing not only new topical skincare products but also tool and device discovery. And we hear some of the practical and inspirational reasons why a comprehensive trade fair like Cosmoprof Worldwide Bologna is a smart place to find ideas and partners for the NPD process. Our guest is Sinéad Whyte, Senior New Product Development Manager at Face Gym*, a facial workout brand headquartered in London, England. Along with its in-studio personal training sessions, FaceGym offers topical skincare products, tools, and devices for at-home use. 
 *Since recording this episode on the trade show floor at Cosmpack in March, Whyte has moved on and is no longer working with FaceGym. 
 
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ABOUT CosmoFactory
Beauty industry stakeholders listen to the CosmoFactory podcast for inspiration and for up-to-date information on concepts, tactics, and solutions that move business forward. CosmoFactory – Ideas to Innovation is a weekly interview series for cosmetics and personal care suppliers, finished product brand leaders, retailers, buyers, importers, and distributors.
 
Each Tuesday, CosmoFactory guests share experiences, insights, and exclusive behind-the-scenes details—which makes this not only a must-listen B2B podcast but an ongoing case study of our dynamic industry.
 
Guests are actively working in hands-on innovation roles along the beauty industry supply chain; they specialize in raw materials, ingredients, manufacturing, packaging, and more. They are designers, R&D or R&I pros, technical experts, product developers, key decision makers, visionary executives.
 
HOST Deanna Utroske
Cosmetics and personal care industry observer Deanna Utroske hosts the CosmoFactory podcast. She brings an editorial perspective and a decade of industry expertise to every interview. Deanna is also Editor of the Beauty Insights newsletter and a supply-side positioning consultant. She writes the Global Perspectives column for EuroCosmetics magazine, is a former Editor of CosmeticsDesign, and is known globally for her ability to identify emerging trends, novel technologies, and true innovation in beauty.
 
A PRODUCTION OF Cosmoprof Worldwide Bologna
CosmoFactory is the first podcast from Cosmoprof Worldwide Bologna, taking its place among the best B2B podcasts serving the global beauty industry.  
 
Cosmoprof Worldwide Bologna is the most important beauty trade show in the world. Dedicated to all sectors of the industry, Cosmoprof Worldwide Bologna welcomes over 250,000 visitors from 150 countries and regions and nearly 3,000 exhibitors to Bologna, Italy, each year. It’s where our diverse and international industry comes together to build business relationships and to discover the best brands and newest innovations across consumer beauty, professional beauty, and the entire supply chain. The trade show includes a robust program of exclusive educational content, featuring  executives and key opinion leaders from every sector of the cosmetics, fragrance, and personal care industry. Cosmoprof Worldwide Bologna is the most important event of the Cosmoprof international network, with exhibitions in Asia (Hong Kong), the US (Las Vegas and Miami), India (Mumbai) and Thailand (Bangkok). Thanks to its global exhibitions Cosmoprof connects a community of more than 500,000 beauty stakeholders and 10,000 companies from 190 countries and regions.
 
Learn more today at Cosmoprof.com
The collective process of skincare NPD, featuring FaceGym’s Senior New Product Development Manager Sinéad Whyte
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