COSMOFACTORY

It takes more than product, pricing, and promotions to generate measurable category growth. Contextual data analysis helps; but as we learn in this CosmoFactory conversation, it’s best to also ‘fall in love with the problem’ and to bring a sense of both fun and fearlessness to every collaboration.

This month on CosmoFactory, we catch up with cosmetics industry category growth expert Romina Brown. She’s the CEO and Founder of Strategic Solutions International. SSI is a US-based consultancy company specialized in category management, market research, business development strategy, and integrated brand marketing for personal care, cosmetics, and multicultural beauty.

Do you love listening to CosmoFactory?

Let us know! Please leave a positive review today on Spotify, Apple Podcasts, or wherever you listen. With your help, even more cosmetic industry professionals can discover the engaging interviews we share on CosmoFactory!

ABOUT CosmoFactory

Since 2024, CosmoFactory has been a global gathering place for the cosmetics industry. Developed in collaboration with supply-side expert and CosmoFactory host Deanna Utroske, this is the first podcast from Cosmoprof Worldwide Bologna—the world’s most important beauty trade show.

New CosmoFactory podcast episodes are available on the first Tuesday of each month, and feature conversations about Invisible Beauty—highlighting the often unseen skills, processes, and connections that make cosmetics, personal care, and fragrance products possible.

The first two years of the CosmoFactory library contains a wealth of over 100 episodes exploring our industry’s next-level solutions and delivering inspiration to turn your own ideas into industry-changing innovations. In late 2026 the podcast transitioned to its current monthly format to explore the invisible infrastructure of our industry.

A PRODUCTION OF Cosmoprof Worldwide Bologna

Dedicated to all sectors of the industry, Cosmoprof Worldwide Bologna welcomes over 250,000 visitors from 150 countries and regions and nearly 3,000 exhibitors to Bologna, Italy, each year. It’s where our diverse and international industry comes together to build business relationships and to discover the best brands and newest innovations across consumer beauty, professional beauty, and the entire supply chain.

The annual trade show includes a robust program of exclusive educational content, featuring executives and key opinion leaders from every sector of the cosmetics, fragrance, and personal care industry. Cosmoprof Worldwide Bologna is the most important event of the Cosmoprof international network, with exhibitions in Asia (Hong Kong), the US (Las Vegas and

Miami), India (Mumbai) and Thailand (Bangkok). Thanks to its global exhibitions, Cosmoprof connects a community of more than 500,000 beauty stakeholders and 10,000 companies from 190 countries and regions.

Learn more today at Cosmoprof.com

HOST Deanna Utroske

Cosmetics and personal care industry observer Deanna Utroske hosts the CosmoFactory podcast. She brings an editorial perspective and over a decade of industry expertise to every interview. Deanna is also Editor of the Beauty Insights newsletter and a supply-side content consultant. She previously wrote the Global Perspectives column for EuroCosmetics magazine, is a former Editor of CosmeticsDesign (the industry’s first digital-only trade publication), and is known globally for her ability to identify emerging trends, novel technologies, and true innovation in beauty.